Driving measurable business impact with Data & AI.

Embracing leading-edge technology is the key to uncovering limitless possibilities in business.

I’m a builder, executive leader, and technologist at heart—deeply passionate about delighting customers through cutting-edge innovation. My work spans AI strategy, data analytics, and experience design, all underpinned by a vision to elevate people and processes. Over the years, I’ve partnered with companies of all sizes to discover and achieve their loftiest aspirations by aligning technology with real-world business needs.

Who am I

I’m David Berglund, founder of Itasca Labs. I guide organizations in harnessing Data & AI strategies to achieve transformative growth.

What I Do

Key Pillars

  • People-Centric: My mission is built around enabling leaders and teams.

  • Innovation-Focused: I believe creative problem-solving is the catalyst for sustainable growth.

  • Outcome-Driven: Every project is measured by tangible value—whether that’s market share, efficiency gains, or a stronger brand.

Change isn’t something you manage; it’s something you ignite.

AI INNOVATION

AI INNOVATION

Unlocking limitless potential.

Yesterday's impossible is tomorrow’s possibility. AI is more than just technology—it's a bridge to the future of human progress. It's our opportunity to maximize human potential as we augment human intellect, pushing us toward an abundant future.

Thought Leadership

I’d love to connect with you.